Macbeth by William Shakespeare Essay Example

Macbeth by William Shakespeare Paper In drama the audience is informed of each characters personality by numerous ways, the most obvious being the characters own actions and deeds. The use of a second party account, and finally the effective use of dramatic irony, where the audience knows something which the character is unaware of and then the audience can see his/her reaction to the news. The audiences first impression of Macbeth comes from another characters account. This character, a sergeant, whom had been injured in battle and had retreated to a camp, was asked by the king how Macbeth had fought in battle. The sergeant shows Macbeth in a courageous and noble light, For brave Macbeth well he deserves that name. Macbeth is seen in this way as he came against a merciless rebel in battle. Even when Macbeths army were losing , he was brave enough to make his way through the opposition and slaughter every man in his way, until eventually getting to the rebel Macdonwald and killing him. It was very important to Macbeth that hed made his King and country proud, his bravery reflected this and showed that he was loyal, Like valours minion carved out his passage. Till he faced the slave. And fixed his head upon our battlements. We will write a custom essay sample on Macbeth by William Shakespeare specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbeth by William Shakespeare specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbeth by William Shakespeare specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Joined with his friend, Banquo, the audience first sees Macbeth whilst he was on his way home from battle, when they came across three witches. Instantly theres a definite contrast of mixed feelings in the air between Macbeths reaction and Banquos reaction. The prophecy that Macbeth will become thane of Cawdor and eventually King of Scotland gets the best of Macbeth. Macbeth seems to be very accepting and open minded to the prophecies of the three old hags and he doesnt care to question them. The three witches had easily seduced him, Stay you imperfect speakers, tell me more! Macbeth is obviously intrigued. However, Banquo seems to be much more disturbed and suspicious, he questions their motives more, Were such things here as we do speak about? As witches are a sign of evil, he feels threatened. Hes confused by how the prophecies could be possible due to the divine order, where the king is chosen by God, how then could it be Macbeth? Banquo is far more surprised than Macbeth when the prophecies come true yet he still questions the witches, What, does the devil speak true? The witches had successfully manipulated Macbeth to a state where he was almost entranced with the prophecies; he liked what he heard, That he seems rapt withal. With the prophecies fulfilling their purpose, Macbeths ambitious nature runs away with him and leads to regicide to obtain his wishes. The audience in the Elizabethan era in the 16th century had different attitudes and beliefs about witchcraft than the one we share today. The audience would have been horror-struck as witches were seen as the devils agents and the viewers would have taken a great hatred and distrust to them, especially once the reactions to the witches from both the characters were seen. The audience would have now questioned their first impression of Macbeth and would have wondered whether their interpretation of Macbeths character was accurate. Macbeth now being Thane of both, Glamis and Cawdor, started to rethink whether regicide was a good idea. He felt that killing Duncan may not be a necessary thing to do in order to achieve the final prophecy, as he had built a respectable reputation. Macbeth definitely experiences a heavy spell of doubt. Shakespeare uses a powerful soliloquy in order to convey Macbeths feeling of a divided and troubled mind, almost as if theres an angel on one shoulder and a devil on the other. He weighs up the consequences of his actions and the antithesis in the line, cannot be ill, cannot be good, shows his doubt. Macbeth manages to come up with several excuses as to why not to go through with the plan, the first being the simple consequence of murdering the king, which is being put to death if caught. The second being that kingship and loyalty to Duncan would be broken, after all they are related! Thirdly, that king Duncan does not deserve to die because he has been a good king, Besides this Duncan hath borne faculties so meek. Macbeth even goes a step further and thinks how strong his arguments are and decides that theyre all very valid points, Strong both against the deed. Ultimately, Macbeth decides its in his best interest not to perform the task, but not if Lady Macbeth had anything to do with it! Lady Macbeth has shown to have a great influence over Macbeth and proves to be very persuasive. She uses a number of different techniques to make him reconsider as she shares the same character flaw of empowering ambition. Firstly, Macbeth shares with her his new plan and explains that his reputation matters. He hath honoured me of late, and I have bought golden opinions from all sorts of people. However, Lady Macbeth thinks hes crazy and she deploys phase one. She accuses him of breaking his promise to her, and that she can no longer trust his love. Lady Macbeth tells how a promise made to her is important, just like their love for each other. She asks Macbeth who influenced him to break this promise to her, and tells that if it were her she would be selfless and committed of purpose, What beast wast then, that made you break this enterprise to me? She then explains how she would have acted on the most grotesque and unnatural of promises. She would have killed her own baby if she promised to, I had given suck the babe that milks me. Smiling in my face. Have plucked my nipple and dashed the brains out. She makes Macbeth feel guilty. Then she deploys phase two: Macbeth as a man. She questions Macbeths masculinity by calling him a coward, which would have been a real threat, as for a man to be brave was very important, And live a coward in thine own esteem, but screw your courage to a sticking plate and we will not fail! Macbeth relies on Lady Macbeths confidence and agrees that killing Duncan will be a small price to pay for the greater good of, of course, himself! Later that same evening, whilst Macbeth is waiting for the go ahead signal from Lady Macbeth, Banquo and Fleance meet him. The scene conveys the dark and evil nature of what was about to take place. Banquo certainly feels this, The moon is down.. A heavy summons lies lead upon me.. Yet I dare not sleep. Here Banquo explains how its night; connoting darkness and evil, and that even though he is very tired he wouldnt dare to sleep because of the dark nightmares of the three witches. This scene also displays dramatic irony as Macbeth claims to not think about them when the audience knows that he is in fact obsessed, I think not of them. Macbeth then tries to lure Banquo into supporting him and if he does, he will be rewarded, If you shall cleave my consent. It shall make honour for you, Banquo replies in saying, In seeking to argument it, and allegiance clear, I shall be counselled meaning as long as my loyalty to the King can be maintained, I will join you, which clearly shows the conflicting feelings between both characters. Banquo goes on to say how well the King has been received and that the King was so pleased he gave Lady Macbeth a crystal to ward off evil. Obviously another effect of dramatic irony to convey that the real evil will inevitably take place as the owner of the crystal is evil herself. Both characters, Macbeth and Banquo are now beginning to separate and have different views which are the start of a great divide and corruptness between them. As Banquo leaves the scene, Macbeth is left alone to gather his present feelings about the regicide. A powerful soliloquy conveys this and shows what Macbeth is thinking. Macbeth starts to have an adrenalin rush which causes him to suddenly see the vision of a dagger. He suspects that its a manifestation of the mind so he questions his doubts, Is this a dagger I see before me, the handle towards my hand? Macbeth feels that the appearance of the dagger is a false creation of a heat oppressed mind He feels that the dagger isnt real so he tries to touch it to qualify this, Come let me clutch thee, but he doesnt hold it. Theres a conflict between sight and touch. Shakespeare uses punctuation and short sentences to convey Macbeths emotions of panic. The punctuation interrupts the flow to make the actor appear to breathe heavily to empathise Macbeths dilemma, Art thou not, fatal vision, sensible to feeling as to sight. Macbeth begins to trust the dagger and feels encouraged and confident in what hes doing. He sees the dagger guiding him to Duncans room. He begins to see blood covering the blade. A modern audience would have believed that Macbeth was so fired up that this was purely a hallucination. However, and Elizabethan audience would have confidently believed it was a supernatural happening due to the work of witches and the devil. The tone of the soliloquy changes from doubt and uncertainty to confidence and the transition made into evil. Macbeth loses his heroic identity and creates himself a new identity of murderer. He does this by welcoming all things evil. He now feels that he is performing a sacrifice of King Duncan to the goddess of the witches, Pale Hecate. Macbeth associates himself with dark creatures, His sentinel the wolf. Like a wolf, Macbeth hunts out Duncan like any other predator lurking in the night, and just like wolves are represented in folklore, Macbeth stalks the king with his stealthy pace. Macbeth then mentions Tarquins ravishing strides. Tarquin, a Roman, raped his hostess, Lucrecia, in the dead of night. Again, just like Tarquin, Macbeth is out to commit a brutal and violent crime in the cowardly night, a perfect time to kill Duncan in his sleep. Macbeth and Tarquin both victimised innocent people and committed a dishonorable act. Macbeth convinces himself that he is now an inhuman creature. Finally, Macbeth makes a reference to a ghost, Moving like a ghost. Macbeth uses this comparison as he would like to be as quiet as possible. However this comparison would have been far more powerful to an Elizabethan audience as it again refers to the supernatural and again an Elizabethan audience would have been freaked at his lust for satanic qualities! Macbeth eventually proceeds to kill King Duncan. The dagger disappears and Macbeth can now go it alone and fulfill the evil deed. In a little over one act of the play, the audiences have witnessed Macbeth being influenced by several forces which have encouraged the transition from heroic nobleman to evil killer, for example, his overwhelming ambition, which makes Macbeth want a position he cant have due to the system of the divine order. He is also influenced by the meddling, old witches who plant the idea of regicide into his head and finally his wife, who encourages and persuades him to kill the king. The murder of King Duncan results in chaos and anarchy all over Scotland and produces the destruction of Macbeth in the final battle between good and evil.

Free Essays on History Of Wilkes-barre

During the early 1700's various Indian tribes, such as the Shawanese, Delaware and Nanticoke, settled in the valley of Wilkes-Barre. In 1768, a group of Yankees, led by Major John Durke, built Fort Durkee near Ross Street. They named the area for John Wilkes and Iasaac Barre. Several battles took place in the following years, but the Yankees were finally recognized as the owners of the land. By the turn of the century, the area had a Newspaper, a post office, and court house. In the late 1800's and early 1900's, hundreds of thousands of immigrants came to the region to work the anthracite coal. This transformed the Wyoming Valley from an isolated farming area to a metropolis. However, the costs of extracting the clean-burning coal from the deep mine shafts were great in human and environmental terms. One out of every four mine workers was a boy. Boys as young as 7 worked the breakers, sorting out rocks from the coal. When mining was at its peak in this area, almost every day the papers carried an account of someone being killed. The most common injury was from fallen rock. The success of coal brought a steady stream of entrepreneurs who grew very rich and powerful. J. C. Atkins built the Wilkes-Barre Lace Manufacturing Co., and Fred Kirby opened his first five-and-dime stores at 172 E. Market St. Men like Charles Parrish and the Coxe brothers owned mines, powder mills, timber companies, and railroads. In 1857, Charles Stegmaier began brewing beer on Hazle St, and he was turning out over two hundred thousand barrels a year by 1916. Silk and garment mills became major employers for mining woman with companies such as the Empire Silk Mill importing silk from Japan. Richard Jones, a mill worker, founded Vulcan Iron Works on S. Main St. in 1849, which grew to one thousand six hundred employees, producing loc... Free Essays on History Of Wilkes-barre Free Essays on History Of Wilkes-barre During the early 1700's various Indian tribes, such as the Shawanese, Delaware and Nanticoke, settled in the valley of Wilkes-Barre. In 1768, a group of Yankees, led by Major John Durke, built Fort Durkee near Ross Street. They named the area for John Wilkes and Iasaac Barre. Several battles took place in the following years, but the Yankees were finally recognized as the owners of the land. By the turn of the century, the area had a Newspaper, a post office, and court house. In the late 1800's and early 1900's, hundreds of thousands of immigrants came to the region to work the anthracite coal. This transformed the Wyoming Valley from an isolated farming area to a metropolis. However, the costs of extracting the clean-burning coal from the deep mine shafts were great in human and environmental terms. One out of every four mine workers was a boy. Boys as young as 7 worked the breakers, sorting out rocks from the coal. When mining was at its peak in this area, almost every day the papers carried an account of someone being killed. The most common injury was from fallen rock. The success of coal brought a steady stream of entrepreneurs who grew very rich and powerful. J. C. Atkins built the Wilkes-Barre Lace Manufacturing Co., and Fred Kirby opened his first five-and-dime stores at 172 E. Market St. Men like Charles Parrish and the Coxe brothers owned mines, powder mills, timber companies, and railroads. In 1857, Charles Stegmaier began brewing beer on Hazle St, and he was turning out over two hundred thousand barrels a year by 1916. Silk and garment mills became major employers for mining woman with companies such as the Empire Silk Mill importing silk from Japan. Richard Jones, a mill worker, founded Vulcan Iron Works on S. Main St. in 1849, which grew to one thousand six hundred employees, producing loc...

The Long Walk Home Movie Review Example | Topics and Well Written Essays - 1000 words

The Long Walk Home - Movie Review Example Odessa makes a very courageous decision to go public with her desire and hope for a more just society and equality for her people. On the other hand, in the beginning of the movie, Miriam is not really even aware of racism. Miriam has lived her private white life not really understanding or even caring about what is happening around her in the public area. She is so blind to the fact that racism could invade her private life that she sends her daughter with the black maid to the "white" park, resulting in Odessa's expulsion from that park. Before the bus boycott starts, Miriam is worry about whether Odessa will come to her house to clean the house. When Odessa is unable to be on time for work or not to come to her house, Miriam starts to feel some personal consequences of racism because her house cleaning expectations were not being met. After she starts driving into Odessa's world, and sees how different life is beyond her community, she starts to change from a very private person who just wants her house cleaned to a person with moral spirit. As a result, Miriam makes the brave decision to break out of her very private "white" community and become a public figure in order to stand up against racism. She against her husband and drives into Odessa's neighborhood to pick her up and eventually begins a carpool to drive Odessa's neighbors as well. By her actions, she displays her hope in a racially equal world with more justice for the black people. This story stands as an example how small gestures can have a great impact on society. Much can be accomplished when the people, white and black both, work together to effect change. This was the basis of the Civil Rights Movement in the United States. As a matter of fact, it is possible for us to replicate their success stories in our present world in order to make it more just and humane. At first, we need to overcome the hold of prevailing negative ideologies, prejudices and stereotyping. People often tend to think that there exist a strict dichotomy between personal and public life. However, in reality, both are not only intertwined but also interrelated. Psychologically speaking, what happens in our personal life could have certain effects in our public life as well and vice versa. When we look at history, there are ample of examples that prove that when somebody crosses the boundaries of his/her personal world in order to make changes in the very world in which s/he lives, nothing could prevent the triumph that desire. Remember, when Copernicus told that the sun rounds the earth and not the other way, nobody else was there to stand for the truth. But, the truth is that truth could stand for itself. The lives of great leaders such as Luther King, Mandela, and Gandhi are the concrete exemplification of this fact. When they faced challenges in their personal life, t hey did not quietly withdraw from the scene, but, approached the world in order to make it a better place. When we see injustice of any sort around us, it is our duty to say 'Enough is Enough'. A big 'NO' can change the world a lot. "The Long Walk Home' which too presents the picture of the

The Models or Schools Of Thought to the Management of Business Essay

The Models or Schools Of Thought to the Management of Business Strategy - Essay Example The present research has identified that the strategic models during the 1980s were predominantly premised upon factors external to the organization. They pertained to elements in the business environment which shaped the manner in which the corporation responded. The advantage of these strategies is that they are market-oriented and therefore are keen to capture opportunities and avoid threats; however, they largely ignore or overlook the internal resources and capabilities of the company and its strengths and weaknesses. As a result, the strategic plans are not always feasible for the company to implement, or the firm may be ill-equipped or their personnel ill-trained to properly execute it.   Porter’s model focuses on five forces that are external to the firm but internal to the industry to which it belongs. The stronger these forces are, the more limited a firm is in building profits; on the other, weak forces indicate that there are more opportunities to earn profits. O ver time, the strength of each of the forces may change, together with changing industry conditions. It is the manager’s task to take cognizance of these risks and opportunities and to formulate an appropriate strategy in response to these forces. Each of the generic strategies adopts a fundamentally different approach in â€Å"creating, sustaining, and combining a firm’s competitive advantage† and deciding on what its specific target shall be. The clear-cut distinctions the model makes among the strategies tend to be simplistic and misleading because a cost leader cannot ignore the basis of differentiation – that is, the cost leader must at least achieve parity or proximity on the basis of differentiation as its competitors for it to realize an advantage over them in cost. Conversely, the firm relying on differentiation must attain a cost structure at parity or proximity to its competitors, by reigning in costs that do not impact on differentiation.

Casing an Integral Part in Oil Drilling Assignment

Casing an Integral Part in Oil Drilling - Assignment Example Conductor casing does vary in diameters from 18’’ to 30’’ (Mid Continent, 2014). Freshwater zones are isolated from the well of oil by surface casting. This makes sure that the waters remain uncontaminated in the drilling and completion process. Such environmental issues have compelled some countries to put in place regulations governing cement quality as well as casting depth. A surface casting classic size is 18 5/8 inches. Intermediate casting helps minimize the hazards, which underground formations could pose to the well. It also prevents blowouts by supporting maintenance of hydrostatic pressure at the appropriate levels. Intermediate casing happens to the longest casting section found in a well. Liner strings at times can be used as an alternative to intermediate casting. They are less permanent compared to an intermediate casing and are used often for cost reduction (Mid Continent, 2014). The liner is hung right from the base of the prior casting interval and not from the surface, as a replacement for being cemented in place. Production casting is the final and it happens to be the deepest section of well casing. It does provide a channel for petroleum producing formation to the surface. Its size does depend on several considerations. For instance for a well expecting future deepening, production casing should wide enough for a drill bit to pass through. Well, a casing is done in sections (joints) of around 40 feet long and joined together in order to form long lengths known as casting strings (Rigzone, 2014). Every end of a casting joint does have male threads, which are under the protection of a thread protector, till the casings become ready for joining. A coupling or collar made of a cylindrical pipe that is short but longer slightly in diameter than the joints and has female threads connects the male joint ends (U.S. Department of Labor, 2014).  Ã‚  

PESTEL and SWOT Analysis: Starbucks in India

PESTEL and SWOT Analysis: Starbucks in India Starbucks is the number one specialty coffee retailer in the world. The company wants to deliver the finest coffee products and offers handcrafted beverages. Starbucks is not only about drinking coffee but about a unique experience. The company follows an international expansion strategy through strategic alliances. Starbucks wants to prevent competitors from having a head start, build upon the growing interest for Western brands and take advantage of the higher coffee consumption rates. After building a successful brand in Japan and China Starbucks wants to enter the Indian market. Starbucks found a local supplier for their coffee, Tata. However, the company has not yet found a partner to enter the Indian market with. In this report we will give an outline of some of the challenges Starbucks might face when entering the Indian market. We will give an analysis of the external environment in India. Later we will describe the strengths and weaknesses of the company and the opportunities and threats the Indian market offers. We will combine the internal and external analysis to propose four possible strategies to target the Indian market. PEST(LE) Analysis The PESTLE analysis is a tool which provides insight of the external environment in which organizations operate or will operate and aids the strategy formulation of those organizations. Considering the fact that Starbucks is planning to enter the market in India, the PESTLE analysis is going to evaluate favorable and unfavorable conditions in the countrys political, economic, social, technological, legal and environmental setting. Political factors The political factors have strong influence upon the regulation and controlling of business and the spending power of consumers and other businesses. We must consider those factors as very important and even crucial depending on the political system of the country we are operating in and the political condition of the country as a whole. The Indian economy has been subject to series of positive economic reforms since 1991 which had created a better working environment for foreign companies and has made it possible for foreign investors to operate in the country more easily. The reforms have also resulted in higher growth rates, lower inflation and increase and ease of the foreign investments. The current Indian government United Parties Alliance (UPA), headed by the Indian National Congress party (INC) has shown more tolerance towards foreign countries in general and towards FDI in numerous economic sectors. These reforms have placed India in a favorable position in the world economic stage. Taking into consideration the political environment in India as a whole, the bureaucracy complications and the regulatory FDI controls and regulations, it is safer for Starbucks to enter India via a joint venture or a strategic alliance with an Indian company that can provide a buffer from possible political tension. Furthermore, Starbucks can face some opposition from the existing competitors (CCD, Barista, etc.) through the use of political influence and delaying tactics. Although situations like these are possible to happen, the chance is low taking into account that the Indian market is large enough to hold more companies and the leaders in the Indian gourmet coffee industry will not be strongly affected by Starbucks entry. Economic factors In economic terms India is experiencing growing GDP with levels reaching 7.4% for 2009 and 8.3% for 2010. The GDP per capita has also been estimated to have stable growth in the last few years, reaching $ 3  500 in 2010.  [1]  Additionally, the high levels of inflation, which peaked at 11% in the beginning of 2010, reached stable one digit figures by the end of the year as a result of the Indias central bank interest levels adjustment. Favorable environment for Starbucks entry are provided by the big cities in the country. Mumbai is regarded as the countrys financial center and accommodates many foreign financial organizations as well as many IT companies. Delhi and Bangalore, other major cities with population totaling just below 20 million, are centers of call-center hubs and international IT companies. Apart from that, The Indian Government is still working on improving unfavorable factors such as widespread poverty, inadequate physical and social infrastructure, bureaucracy, limited non-agricultural employment opportunities, regulatory and foreign direct investment controls, insufficient access to quality basic and higher education, and the imbalance of rural-to-urban migration. Furthermore, the government strives to reduce its fiscal deficit in 2011 to 5.5% of GDP from 6.8% in previous years. Socio-Cultural factors As one of the main characteristics of the company, the ethical approach towards internal and external stakeholders is almost a trademark for Starbucks. The company is widely known for its humane approach towards sourcing its coffee and related products and towards converting its employees to skilled baristas and dedicated brand ambassadors. In addition to that the company plays an important role as sustainable leader on the market and conveys all through its consistent business strategy. This positioning as sustainable business player is important facet for the Indian market and its many socio-cultural dimensions. It gives Starbucks position with regard to an important cultural trend that with the growing employment rate of young people, their disposable income also grows and they become a very profitable target audience. According to sources the population of the country consists of more than 60% of the people between the age of 15-59. Also with the westernization of the social trends more and more young people trust western brands and prefer foreign goods. They also go for the same trends and try to mimic the same status of exclusivity young people in the US and Europe look for. This places Starbucks at a very dynamic position, where it has a good opportunity and much possibility to capture quick customers. The only problem is that they will not be the first on the market with specialty coffee offering and their otherwise leadership position could strongly be under mined and only sustained by their brand image. Next to that, the culture and cuisine of India poses a very interesting challenge. The mix of traditional tea-drinking population together with the various differences between Muslim and Hindu and the growing difference among various regions of the country, make it extremely to divide and place is concrete consumer groups. Still the most obvious separation with regard to coffee consumption is visible in the city versus rural areas separation with the urban population having distinctly higher preferences for coffee. Still the numbers of coffee consumers remains low with slow negative growth figure between 2000 and 2005 6.7% and 2.0% respectively. Technological factors In 2004 Starbucks entered into a strategic alliance with Tata Coffee LTD., the largest coffee producer in India. With signing this agreement, Starbucks finally found the partner it needed. A company which met all the conditions and standards followed by Starbucks. Tata proofed its quality standard by winning a gold medal for the best Robusta coffee in the world. The factor of quality is very important at the Indian market as high quality coffee beans are easily available. With this strategic relation with the Tata Group, the company, Starbucks, might be able to succeed with competitive pricing in India. Another important technological factor is the lack of infrastructure in India. However, having such an experienced local partner, Starbucks does not face any problems with this issue. Legal factors The legal environment in India might not be viewed as positive as the one in USA or Europe in the eyes of global business. Corruption in the country is high and it raises concerns. Starbucks has already experienced some drawbacks from the legal environment in India. The case of Starstruck is being mentioned as an example of weak copyright and trademark protection in the country. Even though, the business opportunities still remain attractive since India has shown significant improvement in reforms towards international business and investment. Due to these improvements the countrys has attracted FDIs. Lower tariffs and lower barriers to enter have made the Indian market extremely promising and willing to change. Environmental factors The Starbucks coffee is for a large part dependent on the quality of coffee beans. Several environmental factures must be taking into account for growing coffee. Sufficient water and trees and a diverse flora and fauna are important for growing coffee beans. The rapid growth of the population and economic development will lead to a number of environmental issues like uncontrolled growth, urbanization, industrialization, intensification of the agriculture and destruction of the forest. The growing population has an adverse effect on natural resources and the environment. Therefore, it is very important that India grows in a sustainable way. External factors Opportunities Following Indias economic liberalization in 1990 the country experiences accelerated growth which reaches an average of 7% in the years after 1997. This, alongside with the increasing levels of GDP, results in growing disposable income of consumers. In a country where cultural trends play important role in society growing income and standards of living creates demand for western goods. In recent years there has been a growing number of department stores. They accommodate mainly the high-income and the upper-middle segment, which happens to be the target group of Starbucks. Placing coffee-bars in such places is a big opportunity for achieving high profits and is definitely something that Starbucks has experience with. Another opportunity on the Indian market is the growing size of Starbucks target group. In 2006 the middle class in India was estimated at around 250 million and it is growing in urban areas. All, these factors show that Starbucks has a large enough target group which is willing and able to pay premium price for a high quality western brand. Starbucks has the potential to skim the Indian market, because of its positioning and brand image. Threats The coffee retail market in India consists of mainly homegrown brands. The biggest ones are Coffee Cafà © Day (CCD), followed by Qwikys and Barista Coffee. These companies are considered as threats to Starbucks entry in the Indian market because they are offering similar and sometimes identical products. CCD, for instance, the company which pioneered the concept of specialty coffee in India, has wide range of cafà © formats with almost identical concept used by Starbucks. Besides, CCD has presence all around the India. The same company also sells merchandise and is involved in heavy marketing, such as establishing relations with the Indian movie and television series industry. Furthermore, CCDs best-seller the cold Frappe is a direct competition to Starbucks Frappuccino. It is also mentioned that the infrastructure in India is weakly developed, which might result difficulties or larger amounts of costs incurred in the business operations of Starbucks. In addition the retail environment in India is largely unorganized and dominated by small and individually owned businesses. The threat from substitute goods in India should also be considered. The Indian population is still heavy tea drinkers. The consumption of tea per person in 2000 was reported to 44 liters in comparison to 1.2 liters of coffee. Another good, which is considered a substitute, is the instant coffee. It is reported that 65 % of households bought instant coffee and only 18 % bought filter coffee. Internal factors Strengths Taking into consideration the size and market power of Starbucks as a leader in specialty coffee retailing, the brand equity of the company is one of the most valuable assets they have (Interbrand Top 100 Most Valuable Brands N 97 estimated brand value $ 3.339 m). This strength also has the highest rate in the strengths section because through its consistent and innovative marketing strategy and exclusive product positioning Starbucks managed to maintain throughout the years its brand integrity and kept on its very consistent mission and vision. The strong joint ventures and strategic alliances that the company has establish all over the word made it possible for them to create and develop a sustainable supply chain of high quality.   Moreover, Starbucks has also placed great attention to the well-being and satisfaction of their employees. The company ranks at N 98 Fortune`s 100 Best Companies To Work For. Another very important strength of Starbucks is their financial stability. Taking into account that the company`s total net revenues for 2010 increased 17.2%, compared to 2009, to $2.8 billion, the capital availability that Starbucks has is making it easier for them to manage their expansion in other new markets like India. Weaknesses Because of the high quality exclusive products that Starbucks is offering their price range is also very high compared to their competitors. It is a weakness of the company but at the same time it is not addressed heavily because it is part of their exclusive image. Entering the Indian market, Starbucks are not the first movers in the coffee retail industry; there are already established leaders on the market and thus Starbucks are market followers. Because of this high competition Starbucks is also facing a problem regarding their suppliers. They signed a supply deal with Tata Coffee which is actually co-owner of the main competitor on the market. Strategic factors TOWS Matrix The TOWS matrix, serves as a framework for organizations to assess the combination of external and internal factors. The matrix helps companies to decide on approaches depending on the opportunities and threats the business environment has to offer and how the company is going to take advantage on them depending on their internal capabilities. Maxi-maxi strategy The growing Indian economy provides attractive opportunities for a company such as Starbucks. These favorable economic conditions create an environment in which exclusive and luxury products such as Starbuck coffee will be in growing demand. The international popularity of the Starbucks brand will help the company to position itself on the Indian market. Starbucks in one of the best known American brands in the world and it is also connected with positive affiliations on the market. With its strong and distinctive brand image the company is able to take advantage of the growing demand for branded, western and luxury products. On the other hand, in order to gain market share, Starbucks can reduce the prices, but not below the competitions levels and by maintaining healthy profit margins. This is possible since Starbucks has at its disposal coffee from a local supplier. One way the firm could protect its position involves developing a marketing campaign emphasizing its superior customer service in comparison to its competitors. Maxi-mini strategy The high brand equity and recognition of Starbucks` products is definitely the biggest advantage they have over their competitors. Taking into account the size of their Indian competitors and the size of the market as a whole, Starbucks has to put more emphasis on its marketing strategy and try to stress on the promotion of its exclusiveness and premium product portfolio in order to differentiate its brand in the consumer`s mind. In order to grow and outperform its already existing competitors Starbucks must also emphasize on the company`s points of difference, which include the brand experience as a whole, the brand quality that they are offering and also the convenient access to their locations. Starbucks is well known for its high quality and distinctive products, so substitute products can`t deliver to the customer the same exclusive level of high quality and cannot satisfy the customers` needs and wants as Starbucks does. In order to create and retain a position in the customers` mind Starbucks must extend their product portfolio so that it can match the local preferences. For example, they can offer special Indian tea and other typical for the region herbal mixes. Mini-maxi strategy As a company that offers specialty coffee the limited portfolio of Starbucks, in terms of non-coffee products, can be considered as exclusive offering. Therefore, the company is in a good position to take advantage of the growing opportunity that the cultural westernization is offering and minimize the impact of their weakness. As exclusive product, Starbucks` specialty coffee can give the targeted consumers the desired social status. Mini-mini strategy Starbucks should keep its prices high as the alternative can undermine the exclusivity and top quality image of the coffee. Thus, Starbucks has the ability to minimize the impact of their high price weakness on the India market and deal the pressure from competition which is a definite threat. Even though, the main competitors have similar, and even more extensive product portfolios, Starbucks has the competitive advantage of its exclusive brand image. Moreover, Starbucks should slightly try to extend their product line portfolio in order to answer the consumers` existing demand for instant coffee. Summary The Indian market offers a future entry possibility for Starbucks. The economy and the population are increasing and there is a growing interest for western brands. Some recent government reforms have been undertaken which made investing in India easier for foreign companies. However, India still has some FDI restrictions and there is a lot of bureaucracy. Starbucks has three main competitors in India of which Barista and CCD are the biggest. They offer the same type and quality of products as Starbucks does. Also, India is a tea drinking country which presents a challenge for companies that mostly sell coffee. Furthermore, retailing is unorganized and underdeveloped in India. Looking at external and internal factors various strategies can be identified for possible entry in the Indian market. There will be a growing demand for Western products. Starbucks can use this trend to successfully introduce its product. The company should make use of its strong brand name and recognition as a Western product. The products Starbucks is offering are in line with the growing westernization and coffee culture. Also, growing GDP per capita will lead to the ability to pay more for a premium product. Starbucks should market themselves as a high quality Western brand. The exclusive product Starbucks is offering and the Western brand name is in line with the trend of westernization and a growing coffee culture. Starbucks should use their exclusivity and their brand name to target the specialty coffee market. By keeping prices high Starbucks will keep its image of being an exclusive brand. By slightly altering its product offering Starbucks can serve local preferences.

frank sinatra Essay -- essays research papers

Immortality is defined as eternal life. Frank Sinatra is one who will live forever. His music, his movies, his attitude, his eyes, whatever it is you remember him for, all the same, he IS greatness. Few people come along in the course of life that can be labeled great, Frankie is the symbol of greatness. Tens of millions of recordings, nine Grammys and two Academy Awards, over 60 films, worldwide tours, television specials, hundreds of millions of dollars raised for charities. Sinatra passed the tests of time with grades better than though could be achieved, this is his story†¦Ã¢â‚¬ ¦. Sinatra was born Dec. 12, 1915, the only child of working-class Italian-American immigrants, in a tenement at 415 Monroe St. in Hoboken. His father, Anthony, was a boxer/fireman in Hoboken. His mother, Natalie "Dolly" Sinatra, worked as a barmaid who loved to sing at family gatherings. Music always filled the Sinatra home. In high school, he saw his hero, Bing Crosby, perform live. This was all the inspiration Sinatra needed to set his goal as becoming a professional singer. Sinatra, while working jobs at The Jersey Observer, sang with a neighborhood vocal group, the Hoboken Four, He also appeared in neighborhood theater amateur shows, where first prize was usually $10 or a set of dishes. His first professional gig was at the Rustic Cabin roadhouse in Englewood Cliffs, where Sinatra sang, told jokes and emceed when he wasn't waiting tables. At the request of his mother Frank enrolled in Hoboken's Stevens Institute of Technology , but he soon dropped out after 1 ½ semesters. In 1939 he was offered his first professional singing contract as the lead vocalist in Harry James' new band. When Sinatra started performing with the "Big Bands" he acquired a fierce following of young fans, which enabled him to later branch out as a solo artist. It was at this time that Sinatra's career soared. Sinatra was signed to a recording contract as a soloist by Columbia Recording Corporation. Sinatra had developed a highly innovative style of singing and finally could make decisions on how the band should play or how a song should be sung. If he wanted something changed, it was changed. A talent agency marketing Sinatra advertised him as: "The Voice That Thrilled Millions." This was later changed to "The Voice." This would be on of his many labels for life. Havi... ... himself. "He was modern, he was complex, he had swing and attitude. He was the big bang of pop...the man invented pop music." To call a person the best, or the greatest is a opinionated, unfair, assumption. Frank Sinatra is the exception to that statement. No other entertainer of this century can even hold a candle to the imprint that Frank Sinatra has left on society. He was the nice dressed, heavy drinking, romancer, who's voice touched the hears of millions. Never again will a single person come along on this earth that will dominate the world of music movies, radio, and set the standards of the modern culture. The world is just a giant school and Frank is the most popular kid in class. On May 15th, 1998, the world lost the body of Frank Sinatra, but not the presence of him. Frank Sinatra will live in the hearts of fans as long as there is a sun in the sky. Each day the earth spins a new Sinatra fan is born. "One of Sinatra's favorite toasts to make with a glass in hand was, 'May you live to be 100 and may the last voice you hear be mine,'" recalled crooner Tony Bennett, a longtime friend. "The master is gone but his voice will live forever." frank sinatra Essay -- essays research papers Immortality is defined as eternal life. Frank Sinatra is one who will live forever. His music, his movies, his attitude, his eyes, whatever it is you remember him for, all the same, he IS greatness. Few people come along in the course of life that can be labeled great, Frankie is the symbol of greatness. Tens of millions of recordings, nine Grammys and two Academy Awards, over 60 films, worldwide tours, television specials, hundreds of millions of dollars raised for charities. Sinatra passed the tests of time with grades better than though could be achieved, this is his story†¦Ã¢â‚¬ ¦. Sinatra was born Dec. 12, 1915, the only child of working-class Italian-American immigrants, in a tenement at 415 Monroe St. in Hoboken. His father, Anthony, was a boxer/fireman in Hoboken. His mother, Natalie "Dolly" Sinatra, worked as a barmaid who loved to sing at family gatherings. Music always filled the Sinatra home. In high school, he saw his hero, Bing Crosby, perform live. This was all the inspiration Sinatra needed to set his goal as becoming a professional singer. Sinatra, while working jobs at The Jersey Observer, sang with a neighborhood vocal group, the Hoboken Four, He also appeared in neighborhood theater amateur shows, where first prize was usually $10 or a set of dishes. His first professional gig was at the Rustic Cabin roadhouse in Englewood Cliffs, where Sinatra sang, told jokes and emceed when he wasn't waiting tables. At the request of his mother Frank enrolled in Hoboken's Stevens Institute of Technology , but he soon dropped out after 1 ½ semesters. In 1939 he was offered his first professional singing contract as the lead vocalist in Harry James' new band. When Sinatra started performing with the "Big Bands" he acquired a fierce following of young fans, which enabled him to later branch out as a solo artist. It was at this time that Sinatra's career soared. Sinatra was signed to a recording contract as a soloist by Columbia Recording Corporation. Sinatra had developed a highly innovative style of singing and finally could make decisions on how the band should play or how a song should be sung. If he wanted something changed, it was changed. A talent agency marketing Sinatra advertised him as: "The Voice That Thrilled Millions." This was later changed to "The Voice." This would be on of his many labels for life. Havi... ... himself. "He was modern, he was complex, he had swing and attitude. He was the big bang of pop...the man invented pop music." To call a person the best, or the greatest is a opinionated, unfair, assumption. Frank Sinatra is the exception to that statement. No other entertainer of this century can even hold a candle to the imprint that Frank Sinatra has left on society. He was the nice dressed, heavy drinking, romancer, who's voice touched the hears of millions. Never again will a single person come along on this earth that will dominate the world of music movies, radio, and set the standards of the modern culture. The world is just a giant school and Frank is the most popular kid in class. On May 15th, 1998, the world lost the body of Frank Sinatra, but not the presence of him. Frank Sinatra will live in the hearts of fans as long as there is a sun in the sky. Each day the earth spins a new Sinatra fan is born. "One of Sinatra's favorite toasts to make with a glass in hand was, 'May you live to be 100 and may the last voice you hear be mine,'" recalled crooner Tony Bennett, a longtime friend. "The master is gone but his voice will live forever."